Advertising Council, New York, is teaming up with Zinio, San Francisco, and Hearst Magazines, New York, part of the Hearst Corporation. Zinio will create interactive digital editions of public service advertisements, interweaving video and radio, for all 12 Hearst digital magazines, including Cosmopolitan and Seventeen.
NEW YORK, Oct. 27 /PRNewswire/ — The Advertising Council (www.adcouncil.org), America’s leading provider of public service advertisements since 1942, announced today a first-of-its-kind partnership with Zinio (www.zinio.com), the world’s leader in digital-content design and distribution, and Hearst Magazines, one of the world’s largest publishers of monthly magazines. The collaboration with Zinio will enable the Ad Council to take its influence and innovation to a new level, creating a suite of digital, interactive PSAs and other products. The offering will allow Hearst Magazines to extend their reach to digital readers with the unprecedented freedom to place PSAs without concerns of exceeding advertising allocations.
“The Ad Council has a long history of inspiring the American public and effecting positive change,” said Peggy Conlon, President & CEO, Ad Council. “Partnering with Zinio helps raise awareness of our campaigns and all of the work that we do by featuring our messages in an innovative way in the digital world.” Read the rest of this entry →
ADOTAS - The room didn’t shake literally, but some kind of metaphysical ripple passed through the audience as the panelists lumbered on stage at DPAC4. These were the media moguls — The Wall Street Journal, NBC/Universal, Turner Entertainment, Reuters and Zinio — or rather their representatives, on stage to discuss the state of digital content and online advertising.
Subscription products have been the latest rallying cry of publishers, with News Corp.’s Rupert Murdoch leading the hollering. Fittingly, The Wall Street Journal online is the most notable publisher to make paid content work. At the same time, Brian Quinn, vice president/general manager of digital add sales for the Journal Digital noted that its BlackBerry application is free while the site is opening up more content to nonsubscribers. Read the rest of this entry →
By Ina Fried
Plastic Logic has given a name–but not a launch date–for its forthcoming e-reader.
The e-book reader, which can display electronic books as well as PDFs, PowerPoint, and other business documents, will be dubbed the Que, the company is announcing this week. Plastic Logic said it will show off the Que at the Consumer Electronics Show in January, at which time it will announce pricing, availability, and other details.
Even as Wal-Mart shrinks the aisle space it devotes to magazines, rival Target is picking up that slack in the digital sphere. In partnership with Zinio, the retailer is launching a digital magazine newsstand this week with a selection of single issues and subscriptions for purchase. The rollout is timed to accompany the appearance of e-readers at Target stores.
The co-branded digital newsstand will showcase titles like Elle, Parenting Early Years, Popular Science and Woman’s Day. Many of the subscriptions are at slight discounts from the going rate. Back issues of some titles are offered for as low as 94 cents. Read the rest of this entry →
By Conrad H. Blickenstorfer
While most other Tablet PC manufacturers now have a good year of pen computing experience under their belts, the Fujitsu PC Corporation has a good decade of such experience, over 13 years, in fact. They were there from the start back in the early 1990s. The new Stylistic ST5000 represents Fujitsu’s 20th generation of pen products. No one else comes close to that level of experience. When the Tablet PC was formally introduced in November of 2002, Fujitsu unveiled the ST-4000, the latest and sleekest in a long line of Stylistic pen slates. Essentially replacing the older Stylistic 3500 for most applications, the ST-4000 was well received by Fujitsu’s traditional customers, most of whom do business in vertical markets and do not have to be convinced of the merits of the slate form factor and the pen interface. Fujitsu also became the first Tablet PC manufacturer to offer a reflective screen option (see review in Pen Computing #50) for superior outdoor readability. In the middle of 2003, the T3000 notebook convertible joined Fujitsu’s Tablet PC lineup, making it the only vendor to offer both Tablet PC slates and notebooks. If anything was lacking in Fujitsu’s lineup it was a slate with a larger 12.1-inch screen, the kind that competitor Motion Computing had from the start. With the advent of the ST5000 that wait is now over. Read the rest of this entry →
By Benny Evangelista
When Zinio LLC of San Francisco started in 2001, the concept of reading magazines, books and newspapers on a portable device was being derided as cumbersome and expensive.
But today, with traditional print publishers struggling to keep up with an accelerating migration of readers to online sources and portable devices, the seller of electronic magazines is seeing its business take off.
“People are becoming more receptive toward reading on their screen and reading on cell phones,” said Richard Maggiotto, Zinio’s president and chief executive.
“There’s also a proliferation of new devices out there that’s driving this as well. So it’s a convergence of forces that is happening that makes it a perfect storm,” he said.
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We live in an era of competing, unprecedented—and uncontrollable—claims on our attention. The proliferation of devices, content, social networks, events and random stimuli seems to be at an all-time high and nothing—short of a yoga retreat—offers any rest for the innovation-weary media consumer. We show no sign of slowing down or defending ourselves from this chosen onslaught. In fact, we seem to be on some form of universal, cultural speed trip madly racing around heads down, nearly bumping into each other before looking up just in time to see the new thing.
Death Race 2009 has two contestants. One—the device maker—is represented at the Sprizon Wireless phone store, Best Buys and Apple/AT&T nexus of evil. The other is available on newsstands, on TV, in airports and on all the gadgets sold in aforementioned retail addiction outlets. According to numerous blogs and prognosticating prevaricators, they are in a herculean struggle from which only one will profitably emerge.
So who’s gonna win? The device designers or content providers?
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By Joseph Galante and Greg Bensinger
July 9 (Bloomberg) — Amazon.com Inc.’s Kindle, which accelerated the adoption of electronic books, may shrink publishers’ profit margins if the online retailer gets tougher about prices it pays for titles on the digital reader.
Publishers typically earn about $2.15 per digital book versus 26 cents for a print copy, according to Sanford C. Bernstein & Co. While publishers see digital books as the future, the market is dominated by the Kindle, leaving them vulnerable to Amazon.com’s bargaining power.
“We don’t want it to be where you can only get your book in one spot,” said Maja Thomas, senior vice president of digital media at New York-based Hachette Book Group, a unit of France’s Lagardere SCA. “We want what every publisher wants and what every author wants, which is ubiquity.”
Amazon.com, which cut the Kindle’s price yesterday, pays publishers $12 to $13 for Kindle editions of books on the New York Times best-seller list, and typically sells them for $9.99, said Paul Aiken, executive director of the Authors Guild, a New York-based group providing legal support to writers. Publishers are concerned that Amazon.com will start demanding lower prices from them so it can start making more money on digital books, he said.
by Jeanniey Mullen, Global EVP and Chief Marketing Officer for Zinio and VIV Magazine-
10,492. That is about how many different prerogatives I have heard about digital publishing’s future over the past 8 months. I started counting these on October 11, 2008. That seems to be the day when, for a number of reasons, the world realized that digital reading was not just an innovation any longer, but a reality.
Professionals from a number of industries: publishing, advertising, technology, research and services have all started pontificating about how digital publishing is going to change the way consumers will access, consume and value (aka. How much they will pay for) traditionally print media now available in a digital format.
It’s chaos!
But, it’s a good chaos. The entire ecosystem is bravely crossing into the next frontier: The Digital Divide. Over the next few months, anyone in the publishing industry will be able to say they were a part of a revolution. A revolution where digital stands up and takes permanent place in the hearts, minds and hands of consumers. This is a good and powerful revolution.
In it, publishers will be able to unleash creativity in designing publications with added depth and interactivity. New (profitable) business models already have, and will continue to be introduced, replacing older tired models. They will open up new opportunities to monetize brands like never before. And consumers will spend significantly more time with our publishing materials as it is easily integrated into their daily routine and lives.
Welcome to the FaithMagazines.com beta site! Faith Magazines provides digital publishing resources and services to companies and organizations that produce magazines, books, curriculum, catalogs, small group materials, devotionals, and/or marketing communications that have a demand from faith-based consumers. Stay tuned for news, updates, and the coming full launch!
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