NewMediaAge.com: Borders builds confidence in digital editions
High street bookseller Borders is to launch a digital newsagent to sell magazine downloads as the popularity of e-zines continues.
It said it was in the early stages of building an e-zine service to complement its in-store range of magazines. Meanwhile retailer Boots is trialling an e-zine of its Health & Beauty customer magazine.
Borders’ online marketing manager Claire Bending said, “We’re keen to support digital formats as much as print. This type of product would support Borders’ overall digital content strategy.”
Joan Sola, president of interactive publishing house Zinio Global, said flexibility was key to success in the market. “Publishing is the last analogue media and you have to be dynamic to push it forward. You have to explore formats, not just magazine downloads but mobile and e-readers, to bring revenue and opportunities for ecommerce,” he said.
