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Over 50 magazine titles were closed down in the U.S. in the first three months of 2009 alone. However, there is a solution. Your publication is not irrelevant and your readers have not quit on you. They are moving to a digital environment, and so can you. Please contact us to find out how your magazine can join this new technology and thrive, instead of just survive.
Much like the web has transformed how information of all kinds is delivered, digital technology is now transforming the way magazines are being delivered and read. It is easy to confuse digital magazines with simple webzines, but they are much different. Digital magazines are interactive and maintain the integrity of the publication’s brand. They display vivid colors and deliver interactive features like highlighting, personal notes, quick links to social networks like Facebook. There are many other advantages will transform the experience for both you and your readers. Try a digital magazine today and we are confident you will experience some of the advantages first hand.
Immediate Access
Digital editions can reduce the production and distribution schedule by several weeks. With news and information available almost instantly on the internet, digital magazines enable publishers to compete more effectively with even more timely information. Furthermore, digital editions are a push format, conveniently delivering information to a reader’s inbox at regular intervals.
Instant Fulfillment
One of the traditional problems with magazine subscriptions are the extended waiting periods to receive your first issue. With digital magazines, readers can receive “instant fulfillment” of their subscription, since a publisher can provide a digital issue as soon as a membership or subscription request is approved; subscribers no longer have to wait the six to eight weeks needed to fulfill a print subscription. Instant fulfillment boosts customer satisfaction and reduces the costs for both publishers and readers.
Simplified Access
Depending on how each publisher chooses to provide access, browser-based digital magazines can be accessed by an email link or from a web site. With email distribution, publishers email a link for each issue to readers. Readers simply use the link to access the magazine – no passwords or screen names are required. (Needs validation – I’m not sure if this is exactly how it works)
Improved International Delivery
Delivering printed magazines to international subscribers requires an expensive shipping surcharge for express delivery, or readers receive their information several weeks after domestic subscribers. With digital magazines, international readers can now receive their digital magazine instantly and at a much lower cost than the printed version.
Simplified Sharing
Most publishers allow readers to share the digital edition with friends or colleagues. A reader can quickly share an interesting article via email with co-workers or friends. This is especially beneficial for managers who can now immediately forward an interesting article to their entire group.
Easy Viewing
Unlike a PDF that requires users to download the entire file, even if they only want to view one article, a browser-based application allows them to access the article in seconds, with no downloading delay. In addition, the browser-based application offers simple, flexible controls at the top of the magazine while standard PDF readers display a confusing array of windows, menus, toolbars and other controls that clutter users’ screens. Many readers find that the multiple PDF control menus limit their viewing of the magazine and make a 2-page view unpleasant or distracting; most just want to read their magazine.
In-Depth User Intelligence
Like other internet technology, digital magazines provide you with information on your readers that was previously unavailable, similar as to the benefits of email marketing versus traditional direct mail. Open rates, clickthroughs, time on single articles and whole issues are just a few reader behaviors digital magazines can help you understand.
Targeted Content
Digital editions provide an integrated usage system that enables editors to understand which articles are of interest to their readers. By understanding which articles or columns readers prefer, editors can tailor their magazines to reflect readers’ preferences.
Multimedia Enhancements
Digital editions enable magazine to provide multimedia enhancements like embedded video and sound. These provide subscribers with additional value-added features and are commonly used as a full or partial page that plays automatically upon viewing or via a play-on-demand approach that enables users to choose what multimedia content to view.
Digital Search and Storage Functionality
Digital editions enable search capabilities that range from single documents to all documents in a collection. In the past, many readers clip articles for reference and then spend considerable time sorting and filing the paper copies. Now, with digital editions, your readers can search the archives online for all relevant information and, if the publisher allows, download and save the issue, saving time and reducing clutter. Another helpful features is the easy-click index that allows users to click directly to the article rather than flipping through pages.
Environmental Stewardship
Digital editions are environmentally friendly. They save paper, ink and energy used in the printing process and eliminate the paper magazines that are often disposed-of in landfills; this is one of the most under-reported environmental issues but easiest to relieve.
Streamlined Subscription Renewals
Another benefit of digital editions is simplified online subscription or membership renewals. Publishers can add a link to the menu bar for membership/subscription renewals so readers can renew quickly and efficiently.
Integrated Ecommerce
Digital magazines using this system enjoy a variety of ecommerce solutions. Whether you want your magazines to appear on Faithmagazines.com, BarnesandNoble.com (and many other mainstream sites, like Target.com and Costco.com - the list is continually growing), or integrate into your existing site, a turnkey solution is ready for you. Digital magazines help create a brand new revenue model for your organization.
Please email us at Sales@FaithMagazines.com or call us at or call us toll free at 888-272-3186. We look forward to hearing from you and will respond to you quickly.
