Faith Magazines

Starwood Hotels & Resorts Worldwide Inc. is partnering with digital publisher Zinio to provide guests access to a branded newsstand, offering digital magazines.

The hotel-branded digital newsstands — powered by Zinio — will be accessible for free in Starwood’s guest rooms and lobby kiosks. It will feature select single issues at all Element and Aloft properties and participating Four Points by Sheraton properties.

Magazines offered will include: Caribbean Travel & Life, Destination Weddings & Honeymoons, Field & Stream, Golf Fitness Magazine, Kiteboarding, Macworld, mental_floss, Outside, Outside’s GO, PC World, Saveur, Ski Magazine, Skiing, Spa Magazine, U.S. News & World Report, Wakeboarding and Working Mother. Starwood will be the first hotel company to offer VIVmag (www.vivmag.com), the first interactive digital women’s luxury-lifestyle magazine, conceived and designed exclusively to be read digitally. Additional international titles will be offered for Starwood’s overseas properties.

Starwood is introducing the digital newsstands through on-property marketing and online marketing efforts beginning with The Element North American and followed by the global rollouts of Aloft and Four Points by Sheraton. Within the first year, the expected audience-reach for the Zinio partnership will range between three and five million impressions.

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The Direct Marketers Association yesterday launched a digital-only magazine simply titled Point. Who knew it would go viral in just a day? “We’ve gotten a tremendous amount of traffic, especially from Twitter,” says DMA publishing director Sue Geramian. “People are cutting and pasting quotes from the articles on Twitter and we have tens of thousands of posts followers as of yesterday.”

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Our client JUST CAUSE just launched their magazine, but digitally! Back in 2007 we worked with the Seattle based team behind JustCause to create a social media and networking website for people working to make their communities and the wold a better place.

From their announcement:

We have partnered with Zinio, the leading publisher of digital magazines. Zinio will be delivering JUST CAUSE Magazine to you for free, every month, if you subscribe. You can read it on their web site, or download the Zinio “reader,” which we think is great - and pretty soon, you can get it on your iPhone!

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The publishing arm of The Navigators will discontinue publication of its two magazines, Discipleship Journal and Pray!, and shift efforts toward enhancing their web presence.

The announcement Monday by NavPress was made on the same day that periodicals database MediaFinder.com revealed the state of the magazine industry in the first quarter of 2009.

According to the online database of U.S. and Canadian publications, 95 magazines folded in the first quarter of 2009 while 16 magazines ceased their print editions and now publish online-only magazines. In 2008, 525 magazines ceased their publication, including Christian magazines Ignite Your Faith and CCM Magazine, which had been printing for nearly 30 years.

“It is no secret that we are all in the midst of some very challenging times in our economy and the publishing industry,” announced Michael D. Miller, president of NavPress and senior vice president of The Navigators, on Monday.

“Magazine publishing has been hit hard,” he added. “The Internet has been dealing a blow to print media for years. Then the economic downturn - it was like a one-two punch.”

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SAN FRANCISCO — The future of magazine publishing increasingly is appearing on a digital display — not just a newsstand.

Advancements in software and hardware are making it easier for a growing faction of consumers — including coveted younger readers called screen-agers — to read their favorite publications on the Internet or download and read them later offline.

“It’s not Jetsons. It’s real,” says Richard Maggiotto, CEO of Zinio, one of a dozen or so companies that specialize in creating digital editions of magazines and newspapers.

“We aren’t trying to erode print systems, but give publishers another way to redistribute their content,” he says. “It gives readers what they want in media formats they are increasingly using, such as iPhone, iPod, PCs.”

The San Francisco-based Zinio and similar ventures could be a lifeline for the magazine and newspaper industries as readers — especially younger ones — migrate to the Internet and electronic devices to get their news.

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